Privacy policy
Last updated: 11 October 2026
This policy explains what personal information Gut Strength & Soul collects, why, and what you can ask us to do with it.
Who we are
Gut Strength & Soul is run by Matt Soul, who is responsible for your information. Contact: mattsoul@gutstrengthandsoul.com.
What we collect
- Contact details: your name, email and phone number.
- What you tell us when you get in touch or book a consult.
- Health and fitness information, such as injuries, health conditions, medication, and your training and eating habits, if you share them.
- Booking and payment records.
Why we use it
- To reply to you and arrange coaching. Our basis is taking steps at your request before a contract, and then the contract itself.
- To coach you safely. Health information is special category data, so we only use it with your explicit consent, which you can withdraw at any time.
- To keep business, tax and insurance records, as the law requires.
- To send occasional updates, only if you've said yes. You can unsubscribe at any time.
We never sell your information.
Who else sees it
We use trusted services to run the business: Google (email), GoHighLevel (bookings and client records), Cloudflare (website hosting) and our payment provider. They handle data on our behalf and under contract. Some may store data outside the UK, with appropriate safeguards in place.
How long we keep it
Enquiries that don't become coaching: up to 12 months. Client records: 6 years after coaching ends, for tax and insurance. Then we delete them securely.
Your rights
You can ask to see, correct, delete or move your information, object to how we use it, or withdraw consent. Email us and we'll reply within one month.
If you're unhappy with how we've handled your information, please tell us first. You can also complain to the Information Commissioner's Office at ico.org.uk.
Cookies
Our website doesn't use advertising or tracking cookies. Our hosting provider, Cloudflare, may set a small security cookie to protect the site from abuse.